Profile of Directorate of Extension Services:-
Directorate of Extension Services was started with the inception of the University
in 1964. Since then, it is playing a key role in transferring the latest technologies
to the farming community and the development agencies in the field of agriculture
and allied subjects across the genders by addressing the existing gaps and ensuring
sustainability. To implement the program, Directorate functions through the Krishi
Vigyan Kendras, Communication Centre and Agricultural Technology Information Center
Mission & Motto
Directorate of Extension is committed to serve farmers through well - organized
network covering all agro-climatic zones of the State. The channels for the transfer
of technologies are dispensed to the farmers directly and through the extension
The motto of the university is to reach the unreached through extension system in
Role of the Directorate
Directorate is committed to ensure profitability and sustainability in agriculture
and allied disciplines as the livelihood of the farmers trough transfer of technology.
Role of the Directorate to fulfill its objectives are as follows:
- Administrative management and guidance to the KVKs in designing and developing the
technical program of the Krishi Vigyan Kendras.
- Transfer of technologies, assessment
refinement, feedbacks to the researcher and demonstrations through KVKs.
Monitoring and Reviewing the activities of KVKs, Communication Center and ATIC.
Linkage with allied Departments and Developmental Organizations.
- Capacity Building
of KVK Scientists and ensuring human resource development within the system.
Developing and evolving reporting and documentation system of the KVK for effective
implementation of the programs.
- Coordination in organizing Pre-zonal and Zonal
workshops of KVKs.
- Facilitation of Mobile Diagnostic Services and Farm Advisory
Services like soil testing, water testing, plant clinic, covering field. agronomical
crops, horticultural crops, medicinal and aromatic crops etc for which well equipped
mobile van is available in the Directorate.
Krishi Vigyan Kendra(KVK)
Out of 50 districts of Madhya Pradesh, 25 districts are under JNKVV, out of which
twenty KVKs are under Directorate of Extension Services, JNKVV.
They are KVK, Chhindwada (1982), Balaghat (1992), Seoni (1994), Shahdol (1994),
Sidhi (1994), Tikamgarh (1994), Betul (2002), Panna (2002), Dindori (2003), Damoh
(2004), Harda (2004), Jabalpur (2004), Narsinghpur (2004), Rewa (2004), Sagar (2004),
Chhatarpur (2005), Katni (2005), Mandla (2006), Umaria (2006) and Singrauli (2017).
A plan scheme designed and nurtured by ICAR for past four decades, will play a vital
role as it has the following unique features:
- Creation of valuable resources in terms of technical manpower and assets.
- Confirmation of technologies to suit local specificity.
- Showcasing the frontier technologies.
- Capacity building among stakehold.ers.
- Front runner in technological application, information and inputs.
- Participatory approaches in planning, implementing, executing and evaluation.
KVKs all working towards reducing the time lag between generation of technology
at the research institution and its application to the location specific farmers
filed for increasing production, productivity and net farm income on sustained basis
with the following mandates:
Application of technology / products through assessment, refinement and
demonstration for adoption.
To achieve the mandate effectively, the fooling activities are envisaged
- On-farm testing to identify location specificity of agricultural technologies under
various farming system.
- Front line demonstration to establish its production potentials on the farmers’
- Training of farmers and extension personnel to update their knowledge and skills
in modern agricultural technologies.
- Work as resource and knowledge centre of agricultural technologies for supporting
initiative of public, private and voluntary sector for improving the agricultural
economy of district..
- Produce and make available technological products like seeds, planting material,
bio agents, young ones of livestock etc to the farmers.
- Organize extension activities to create awareness about improved agricultural technologies
to facilitate fast diffusion and adoption of technologies in agriculture and allied
KVKs function in the gap filling mode. Technologies identified are supplemented
by the research system which is assessed for suitability and feasibility at the
local level; then if required its refinement is done followed by demonstration.
To enhance effectively in transfer of technology, capacity building of farmers,
farm women and rural youth including school dropouts and the extension functionaries
is done. Feed back is documented and given back to the research system for further
On Farm Testing
To assess location specific problems On Farm Trials are conducted on different aspects
of agriculture and allied subject across the genders. By this process, the feasibility
of technology is tested and suitability is ascertained, so that it can be replicated
in large scale. For further development in the respective discipline and its aspects,
feedback is collected from the farmers which is given to the research system after
assessment and refinement of the technology.
Front Line Demonstrations
The assessed and / or refined technology 0is demonstrated in the farmers’ or beneficiaries’
field for horizontal and vertical spread through Front Line Demonstration program
and field days. These demonstrations are laid down on oilseed and pulses and other
that oil seed and pulse crops and aspects.
Krishi Vigyan Kendra conducts trainings in order to impart knowledge and help develop
skill in the field of agriculture, secondary agriculture, agro-forestry, agricultural
engineering, live stock, women empowerment, home science and human resource development.
These trainings are given in the campus and also off campus, in the villages which
are provided to the farmers, farm women and extension functionaries directly. Vocational
trainings are provided to the rural youth, school dropouts to connect them to the
KVK also organizes on campus sponsored trainings and participates in the off campus
trainings which are funded by other organizations.
Other Extension Activities
To support the activities further, KVK holds field days, crop days, special days,
camps, sangoshthis and farmers’ fair, farmers-scientist interface, monthly workshop
Plant Clinic and Advisory Services:
KVKs are providing plant clinic service to give suitable solution to the farmers’
queries. Their queries are also answered telephonically. Scientists’ visit to the
farmers’ field is also conducted for diagnostic services. Other than the regular
services, KVK also connect the farmers to the other developmental agencies.
Kisan Mobile Advisory Service
This programme was launched by the University in 2008-09 through which need based,
timely technologies in the form of messages are sent to farmers on mobile twice
a week in Hindi.
All the KVKs are publishing quarterly news magazine in Hindi which is sent to the
District Authorities, Secretaries of all the Panchayats, Extension Functionaries
and Farmers. It contains the content regarding activities of KVK and technical recommendations.
- Seed village programme was implemented through all the 20 KVKs in both the seasons.
Quality seeds were made available to farmers. This helped in improving the seed
replacement rate in the state. Infrastructural facilities were developed in six
KVK viz. Betul, Jabalpur, Damoh, Sagar, Katni and Chhindwada to produce quality
planting material of horticultural crops.
- In crop cafeteria, seeds of new crops
varieties/ hybrids of Kharif and Rabi crops were made available to KVKs with the
object to assess and demonstrate the suitability of new crops cultivars. The most
appropriate varieties were identified for conducting OFTs and FLDs on the farmers’
- Project on varietal replacement in tribal area is implemented in three
KVKs for improving the crop productivity in tribal dominated districts viz. Chhindwada,
Mandla and Dindori. The program is focused upon natural resource management, use
of improved varieties of maize, cotton and rice and introduction of soybean, castor
and vegetables in their cropping systems. The Krishi Vigyan Kendra Dindori, Mandla,
Betul, Chhindwada, Shahdol and Umaria have done commendable efforts for socio-economic
upliftment of tribes. Similarly, Gonds and Baigas of Eastern tribal regions of the
State have been benefited by extension efforts of Krishi Vigyan Kendras of Sidhi,
Shahdol, Umaria, Katni and Seoni.
Special Convergence Programmes:
- A special program is being implemented by the KVKs in association with the Department
of Farmers Welfare & Agri. Development, Govt. of M.P in which each KVK is conducting
capacity building program of 5000 farmers in various aspect of agriculture and allied
subject to stabilize the rate of agricultural development in double digits.
Central and State Government have taken skill development initiative jointly and
employable skill module is developed for excellence in vocational trainings. The
objectives of the scheme are to provide vocational trainings to school dropouts,
existing workers, ITI graduates, to improve their employability. Nineteen (19) KVKs
under Jawaharlal Nehru Krishi Vishwa Vidyalaya are serving as “Vocational Training
Provider” in various aspects related to agriculture. The program is funded by M.
P. Council of Vocational Education and Training through department of “Farmers’
Welfare and Agricultural development”. The duration of trainings varied from 90
hours to 300 hrs as per the requirement of the skill.
- NAIP funded project is
implemented in four districts viz. Chhatarpur, Tikamgarh, Betul and Mandla through
different non government agencies and KVKs with the objectives to promote integrated
farming system modules to ensure the livelihood security of small and marginal farmers.
Tribal Sub Plan (Agro Forestry) is implemented in Dindori, Mandla, Seoni Shahdol,
Jabalpur and Umaria whereas Tribal Sub Plan (Pulses) is implemented in Dindori,
Mandla and Shahdol Districts.
- NICRA (National Initiative on Climatic Resilient
Agriculture) is implemented by three KVKs i.e. KVK Chhatarpur, KVK Tikamgarh and
KVK Balaghat. This project is funded by Central Government with the objective of
demonstration in farmers’ field on change in agricultural plan due to change in
- Livelihood security programme in Mandla & Dindori under DBT.
Meteorological observatory is established in 12 KVKs
Literature: The Communication Centre publishes magazines, periodicals,
bulletins and leaflets for dissemination of information to the extension works and
the farmers. “Krishi Vishwa” a quarterly publication is very popular among farmers
and extension workers. Special issues on major cereals, pulses and oilseeds, horticultural
crops and animal husbandry are being published.
Radio Programme: The radio talks recorded at Communication Centre
studio is given to AIR- Jabalpur for broadcasting in programme “Krishi Vishwa Vidyalaya
Se Kheton Tak” on every Monday between 7.20 to 8.00 pm (Prime Time).
Agricultural Technology Information Centre (ATIC)
Agricultural Technological Information Centre (ATIC) is serving the farming community
as Single window through which all the required services are provided to them for
example, Jawahar Seed, Jawahar, Culture, Planting materials of ornamental plants,
Fruit Trees and Planting Material of Medicinal and Aromatic Plants, Mushroom Spawn,
medicinal and aromatic plants and honey and Krishi Vishwa Magazine, Yearly Diary,
Annual Table Calendar, Annual Wall Calendar, Telephone Directory.
ATIC also arranges trainings for the farmers and extension functionaries. Farmers
get the weather based advisory services also.